![]() Just like when posting to your business page or your personal LinkedIn profile, think about content that will engage people.Īsk questions, prompt discussion, and share content about your industry - whatever you can to keep people coming back and joining in with their own opinions.Ĭheck out our social media content idea cheat sheet here for a few ideas to get you started. Creating a content calendar for your group posts can help you stick to your content pillars. They joined your group for a specific reason, so stick to content that’s on theme. But first, you may need to put on your super host hat and take charge, one post at a time.Ĭreate value for your members by posting regularly about relevant topics. Hopefully, one day, your group will be so full of enthusiastic members that the conversation will flow effortlessly all day, every day. While you certainly don’t want to spam everyone on your list with an invite to your LinkedIn group, reach out to those in your network who might be interested in a personal invite.Īfter all, people can’t join your hip new club if they don’t know it exists, right? It’s possible people may find your group by searching if you’ve packed your group name and description with strong keywords, but the reality is that word of mouth is going to be your strongest recruitment tool… and that starts with you. Invite friends, colleagues, and other professionals who may be interested (Hot tip: it’s easy to share one key message across multiple platforms using a scheduling tool like Hootsuite.) You could create posts, videos, or Stories about your LinkedIn Group, or you could add a link to the group in your social media bios. You may just lure over fans, followers, and well-meaning creepers who are passionate about your group topic, too. Head to your other social networks to promote this hot new group. If you want your LinkedIn group to be full of vibrant, enthusiastic participants, you might want to look beyond your professional network. Promote your group on other social media networks A community doesn’t emerge out of thin air: it takes some elbow grease to develop a successful LinkedIn group. Of course, just like groups on any other social media platform, simply creating a LinkedIn group is not enough to generate engagement. ![]() Tips for managing a successful LinkedIn group To adjust settings, edit your page content, or review members, tap the Manage Group or Edit Group buttons on the left-hand side. Now you can invite members or post on your new LinkedIn group page. But before sending out invites, tap Write a welcome note to create an automated message for new group members. Tap Create when you’re done to see your new group page. (You can always go back and change these later!) You can also explain any group rules here and adjust discoverability and permissions. Next, fill out the details: your group name, description, industry, group photo, etc. To create your own LinkedIn group, go to the Groups page and tap the Create a Group button. Then, toggle Display group on profile to off. Tap the three dots next to a group and select Update your settings. Your LinkedIn groups will be listed on your profile by default, but you can change the visibility by visiting your personal groups list. Other LinkedIn groups will require you to wait for admin approval before you can start participating in the group. Some groups have an open-door policy, and you’ll be admitted immediately. To join a listed LinkedIn group, tap the blue Join button, either on the search results page or on the group page itself. Find those recommended groups on your LinkedIn groups page on the right-hand side. LinkedIn’s algorithm will also suggest groups to you. Tap the group’s name to learn more about its mandate, or tap Join if you want to sign up without further information. Then, in the “On this page” menu, tap Groups to see all groups associated with that search term. ![]() To find a listed group, use the search bar in the top left-hand corner to search for a topic of interest. To view and join an unlisted group, you need to be invited personally by a member. There are two types of LinkedIn groups: listed and unlisted. Ask questions, share insights, and maybe make a few new pals. LinkedIn groups can be based around a specific industry (e.g., social media marketing!) or a topic of interest (e.g., Ultimate Frisbee). Think of it as an online clubhouse or modern message board where you can start or join discussions and build relationships. LinkedIn groups are a feature of LinkedIn that allow users with shared interests to connect. Bonus: Download a free guide that shows the 11 tactics Hootsuite’s social media team used to grow their LinkedIn audience from 0 to 278,000 followers.
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